Module 1 - Introduction to Amazon PPC: For complete beginners. Learn how to use Amazon's ad platform to reach more customers and grow sales.
Module 2 - Fundamental Principles: Understanding campaign naming & structure, keyword harvesting principles, budget management, how to determine your ACOS target, troubleshooting a rising ACOS, and more.
Module 3 - Intermediate Strategies: Learn how to optimize keyword bids and campaign placement settings, how to structure Sponsored Brand & Display ads, and over-the-shoulder walkthrough of Amazon advertising reports, Excel tips and tricks, and negative keyword management.
Module 4 - Advanced Tactics: Advanced keyword bidding and placement settings, single-keyword campaigns, strategies for new product launches, and copywriting lessons for Sponsored Brands.
Module 5 - Bulk Operations: Learn how to use bulk operations to complete routine tasks in Amazon PPC faster and more efficiently. Step-by-step, over-the-shoulder walkthroughs teaching you how to launch, update, and make changes to your campaigns.
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